PRESS ENQUIRIES
EDER BY ANNA is a Sydney based womenswear label founded by mother daughter duo Anna and Marlene Eder, blending European craftsmanship with contemporary Australian dressing through refined silhouettes, distinctive femininity and timeless design.
Designed and produced in-house in Sydney, the brand reflects generations of tailoring knowledge shaped by Anna Eder’s upbringing in Poland and later career within the British fashion industry, including work alongside renowned fashion house Jaeger.
ABOUT EDER BY ANNA
Anna Eder’s connection to fashion began in Poland, where she was introduced to sewing and traditional tailoring techniques by her mother from a young age. Her passion for garment construction later led her to the United Kingdom, where she worked across fit, tailoring and production within the British fashion industry, developing the craftsmanship and technical expertise that continue to shape EDER BY ANNA today.
Raised within the studio environment from a young age, Marlene Eder developed an instinctive appreciation for craftsmanship, silhouette and storytelling. Together, mother and daughter have built EDER BY ANNA as an intergenerational label that blends European sensibility with the relaxed ease of contemporary Australian dressing.
Today, every collection continues to be designed and produced in-house in Sydney, reflecting the brand’s ongoing commitment to craftsmanship, thoughtful design and enduring wearability.
AT A GLANCE
• Designed and produced in Sydney
• Mother–daughter founded and led
• European tailoring heritage
• Contemporary Australian dressing
• Natural fibres and refined craftsmanship
• Produced in limited quantities
• In house design and production
STORY ANGLES
- A mother–daughter label shaping a new generation of Sydney-made womenswear
- From a childhood spent sewing in Poland to an Australian fashion label built on craftsmanship
- European tailoring traditions reimagined through contemporary Australian dressing
- Inside a Sydney studio where every collection is designed and produced in-house
- Why timeless dressing is resonating with modern women
- “Maison”: exploring home, memory and the emotional language of dressing
